What recruiters should know
WordPress powers 43.5% of all websites globally (W3Techs May 2026). WooCommerce is the #1 e-commerce platform globally by install count. Demand is stable but two-tiered: legacy maintenance is abundant and well-paid; greenfield WordPress work is declining as SaaS alternatives grow. jQuery still appears on 68.8% of sites due to WordPress's historical reliance on it. Headless WordPress (REST API / GraphQL) is a growing niche. PHP Laravel and Symfony developers command higher salaries than WordPress-only developers.
In plain terms
Open-source content management system and website builder
Industry demand
Overall level
medium
Trend
stable
Top hiring sectors
- E-commerce (WooCommerce)
- Digital Marketing Agencies
- SMB Web Development
- Publishing & Media
- Non-profit & Education
Proficiency ladder
What each level looks like in the work — behavioural markers, not job titles.
At this level, a developer can…
- Install and setup
- Themes and plugins
- Basic customization
- Content management